Is Ballerina Farm Coming For the GenX Bitches?

The brand's moody new video sucked me right in! DAMMIT!

I didn’t think I could be influenced by Ballerina Farm. Okay, that’s a lie. I didn’t think I could be influenced by it anymore.

When I first started getting served the brand’s content, I was deep in the newborn trenches. Burnt out. Pee-stained. Googling “is this fucking normal?” And there was a very small part of me that thought, You know what? Maybe living on a farm with an emotionally unavailable husband and a nice stove in the middle of nowhere wouldn’t be the worst. Maybe I want to check out and bake sourdough instead of doing my 19 jobs in addition to being a mom.

But that fantasy died faster than my starter. Because one: I do not have a ton of generational wealth. Two: I do not like to bake. I’ve tried the sourdough thing. It turns out like a dense, emotionally damaged hockey puck. Three: farming is a lot of work. There is so much actual shit. Even more shit than raising a small human. And that is saying something. And finally….so many kids. Ugh

So I thought I was in the clear. Uninfluenceable. A cold, dead heart immune to the farming ballerina.

And then this morning I was proved wrong.

If you haven’t seen the latest reel, here you go. Watch it.

_benchristensen

A post shared by @_benchristensen

At first I thought this was a gag reel. But then I realized it was shared on the actual Ballerina Farm account and it was indeed Hannah Neeleman’s actual face.

The White Stripes anthem immediately sucks you in and gives a little empowering buzz to those among us who were slightly jealous when Renee Zellweger briefly dated Jack White back in the day. This is not the standard Ballerina Farm anthem.

Everything about this video is giving some real Footloose vibes here in all the right ways.

Is there a message in here for us or is it clever branding?

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